ADP experts share key themes driving the rapid evolution of HR technology

ROSELAND, N.J., Jan. 3, 2023 /PRNewswire/ -- Innovation at work is gaining greater momentum, as employee experience emerges as a defining priority of employers in 2023. Work's transformation over the past few years has been marked by speed and urgency, which remain consistent variables influencing the road ahead. Shifts in the labor market and global economy have demanded a level of adaptability that's now become table stakes for employers. Employee expectations have shifted too – permanently – as workers rethink their priorities. This heightened focus on employee experience is influencing the way employers approach talent challenges in real-time, making the future of work even more fluid. To help businesses navigate forward, ADP experts highlight guidance, resources, and solutions focused on addressing the key themes shaping work's evolution in 2023.

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Learn more about where internal audit leaders plan on focusing their attention in 2023. Click here to enter your information and obtain the 2022 Internal Audit Priorities Annual Survey Report.

What worked once doesn’t always work again. It happens!

For the last decade-plus, many complex B2B companies have counted on search engine optimized content to drive organic traffic (and leads) to their websites. But as search engine algorithms have evolved, and the number of companies competing for search traffic have grown exponentially, it’s become more and more difficult to rank organically.

According to research from Content Marketing Institute, 62% of survey respondents cited creating content that appeals to different stages of the buyer’s journey as a major challenge.¹ And that was just one difficulty, with achieving consistency with messaging and differentiating their products from the competition among other notable challenges in the report.¹

At the same time, companies who’ve only recently jumped on the inbound marketing train often only consider brand awareness or product-focused keywords as a means of attracting visitors. Creating helpful content that aligns with the buyer’s journey as well as content that goes beyond simple products and brand awareness is possible with a complete SEO content strategy in play. 

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MENLO PARK, Calif., Dec. 14, 2022 /PRNewswire/ -- Many workers will be eyeing greener pastures in the new year despite economic uncertainty, research from talent solutions and business consulting firm Robert Half shows. According to the company's biannual Job Optimism Survey of more than 2,500 professionals in the U.S., 46% of respondents are currently looking or plan to look for a new role in the first half of 2023, up from 41% six months ago.

Those most likely to make a career move in early 2023 are:

• 18- to 25-year-olds (60%)
• Human resources professionals (58%)
• Employees who have been with their company for 2-4 years (55%)
• Working parents (53%)

View an infographic of the research highlights and results over time and by age, tenure, practice area and city.

"Noise around hiring freezes and layoffs at some companies hasn't seemed to faze workers — many are just as confident in their job prospects as they were six months ago," said Paul McDonald, senior executive director of Robert Half. "The labor market remains tight, and professionals are curious about exploring new and more fulfilling career paths."

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