STRATEGIC PARTNER PORTALFollowing are industry related news, updates and helpful information from our strategic partners
What worked once doesn’t always work again. It happens!
For the last decade-plus, many complex B2B companies have counted on search engine optimized content to drive organic traffic (and leads) to their websites. But as search engine algorithms have evolved, and the number of companies competing for search traffic have grown exponentially, it’s become more and more difficult to rank organically.
According to research from Content Marketing Institute, 62% of survey respondents cited creating content that appeals to different stages of the buyer’s journey as a major challenge.1 And that was just one difficulty, with achieving consistency with messaging and differentiating their products from the competition among other notable challenges in the report.1
At the same time, companies who’ve only recently jumped on the inbound marketing train often only consider brand awareness or product-focused keywords as a means of attracting visitors. Creating helpful content that aligns with the buyer’s journey as well as content that goes beyond simple products and brand awareness is possible with a complete SEO content strategy in play.
Click here to read the entire blog post.
MENLO PARK, Calif., Dec. 14, 2022 /PRNewswire/ -- Many workers will be eyeing greener pastures in the new year despite economic uncertainty, research from talent solutions and business consulting firm Robert Half shows. According to the company's biannual Job Optimism Survey of more than 2,500 professionals in the U.S., 46% of respondents are currently looking or plan to look for a new role in the first half of 2023, up from 41% six months ago.
Those most likely to make a career move in early 2023 are:
View an infographic of the research highlights and results over time and by age, tenure, practice area and city.
"Noise around hiring freezes and layoffs at some companies hasn't seemed to faze workers — many are just as confident in their job prospects as they were six months ago," said Paul McDonald, senior executive director of Robert Half. "The labor market remains tight, and professionals are curious about exploring new and more fulfilling career paths." Click here to read the complete press release.
WEBINAR | December 7 | 11 a.m. – noon CT
Register Now
2023 is shaping up to be a year of opportunities and challenges, with heightened focus on managing risk. Join the fourth-quarter webinar in our Economic and Industry Market Outlook series where we will share CLA’s insights on the economy, industry, and financial markets — and how you can use these insights to drive value for your business and yourselves.
This session is designed for individuals interested in market, economic, and tax updates.
WEBINAR | November 16 | 11 – noon CT
A proactive approach to year-end business and tax planning can help your organization make strategic decisions for financial success.
This session is designed for CEOs, CFOs, and finance and tax professionals.
Please register by November 15, 2022.
Contact Jenny Carlson at jennifer.carlson@CLAconnect.com or 414-238-6706.
See the event web page for more details.
Aon’s Risk Management 101Wednesday, November 9, 2022
You are invited to join us for our signature Risk Management 101 class. The half-day virtual hybrid class will feature a variety of topics facing risk professionals today, along with examining current and emerging trends. This is a great opportunity for the experienced risk professional to refresh their knowledge and also for any newcomers to the industry to get a broad overview of Risk Management from Aon’s risk thought leaders.
Register to attend virtually here.
This invite is transferable – please feel free to share the invite link with your colleagues or other members of the risk management community. We look forward to seeing you on November 9.
Questions? Please reach out to Duraye Marshelle at Duraye.Marshelle@aon.com.
Date: Wednesday, November 9, 2022 Time: 8:15 a.m.-12:00 p.m. Registration: Register to attend virtually
Please Join Us for a Workshop with the Oshkosh Chamber of Commerce Workshop: Effective Supervision and Discipline in a Difficult Recruitment and Retention Economy
This program will be a hands-on workshop for human resources professionals and supervisors focusing on how to effectively manage, supervise and discipline. The workshop will allow attendees to work through difficult personnel situations with practical advice and solutions. This is a helpful workshop for not only the new manager, but the seasoned manager and HR professional as well.
When: Friday, October 28 8:00-11:00 am Where: Fox Valley Technical College Riverside Campus 150 North Campbell Road, Room 133 Oshkosh Cost: $20 per person Reserve your space on the Oshkosh Chamber's website
WEBINAR | November 1 | 11 – 11:45 a.m. CT
So much is happening today — inflation, workforce constraints, legislative changes — that keeps many organizations playing defense instead of meeting challenges head on. Go on the offensive by proactively evaluating cash flows and operating costs, utilizing current government business incentives, and effectively retaining and recruiting talent.
Join this complimentary webinar for help setting a proactive agenda, instead of waiting to respond to outside forces.
This session is designed for all industries.
Contact Jenny Carlson at jennifer.carlson@CLAconnect.com or 414-238-6706. See the event web page for more details
Manufacturers: Accelerate Revenue, Growth & Profit with Focus on RevOps
Greg Linnemanstons, President of Weidert Group, hosts a 1-hour breakout session during Manufacturing First Expo and Conference in Green Bay, WI. You’ll learn how Revenue Operations (RevOps) aligns your go-to-market teams to accelerate revenue growth.
Register today — early bird pricing of $110 ends Sept. 10. You can also save $20 MORE with our sponsor promo code, MFGFIRST20.
Register for Manufacturing First
7 Steps to Boost Your Employees' Financial Wellbeing
For Forward-Thinking HR Leaders
Organizations can use many different programs and strategies to help workers enhance their financial wellbeing. The challenge is deciding which ones will have the most impact on the financial issues facing employees.
The $700 billion Inflation Reduction Act includes opportunities for individuals and businesses. Review the details to find out how your particular situation may be affected.